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Script manuals · Module 4 — Search Query Optimizer (SQONS)

Search Query Optimizer (SQONS) manual · Troubleshooting

⏱️ 2 min read · 🥷 Scripts 🔎 Search · updated on 2026-09-07

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📗 This content is the Search Query Optimizer (SQONS) user manual, the same one the script writes in the «Manual» tab of its spreadsheet. Here you can search it, listen to it, highlight it and save it to favourites.

📌 THE SCRIPT IS NOT ADDING KEYWORDS:

• Check the Config row is set to "ON".

• Check the shared list named in A7 exists in Google Ads.

• Look at the Errors tab for error messages.

📌 LISTS ARE CREATED BUT NOT APPLIED TO CAMPAIGNS:

• That is a known Google Ads Scripts behaviour. Apply the lists by hand from Google Ads → Shared library.

• Anything added in the meantime stays in the list and takes effect once you apply it.

📌 I GET TOO MANY LIST CREATED EMAILS:

• Apply the lists by hand as soon as you can so new ones stop being created.

• A list left "orphaned" (with no campaigns) does nothing: the keywords added to it have no effect until you apply it.

📌 THE SCRIPT TAKES FOREVER:

• Normal on large accounts. STOP-GO takes care of carrying on.

• If several runs go by without finishing, split your Config rows into shorter date ranges or process fewer scenarios at a time.

📎 Sources and further reading

⚠️ Free training with no support. Ninja Scripts support channels (email and Telegram) are only for the use of the scripts, not for Google Ads questions or questions about this training.

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← BeforeSearch Query Optimizer (SQONS) manual · STOP-GO — carrying on where it left offSearch Query Optimizer (SQONS)RelacionadaManual de Search Query Optimizer (SQONS) · ¿Qué hace SQONS?Search Query Optimizer (SQONS)RelacionadaManual de Search Query Optimizer (SQONS) · Hojas de EscenariosSearch Query Optimizer (SQONS)RelacionadaManual de Search Query Optimizer (SQONS) · Relevancia SemánticaSearch Query Optimizer (SQONS)RelacionadaManual de Search Query Optimizer (SQONS) · NKNS — Negative Keywords Ninja SpreadsheetSearch Query Optimizer (SQONS)

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