📗 This content is the Search Query Optimizer (SQONS) user manual, the same one the script writes in the «Manual» tab of its spreadsheet. Here you can search it, listen to it, highlight it and save it to favourites.
Every row in Config points to a scenarios sheet (column F). That sheet is where you define the exclusion criteria.
📌 GENERAL SETTINGS (top of the sheet):
• A3 — Date range (LAST_30_DAYS, LAST_90_DAYS, ALL_TIME, etc.).
• A5 — Exclusion level: SHARED_LIST, CAMPAIGN or ADGROUP.
• A7 — Shared list name (only if A5=SHARED_LIST).
• A9 — TEST mode: ON (nothing is applied, only simulated) / OFF (applies for real).
• A11 — Connect to NKNS: YES / NO.
• A13 — NKNS negatives tab (if A11=YES).
• A15 — NKNS whitelist tab (if A11=YES).
• A17 — Show skipped terms in the negatives sheet: YES / NO.
📌 SCENARIOS (1 to 5):
Up to 5 different scenarios in the same sheet, each with its own metrics table.
• Scenario 1: rows 1-12 (switch in C1).
• Scenario 2: rows 15-26 (switch in C15).
• Scenario 3: rows 29-40 (switch in C29).
• Scenario 4: rows 43-54 (switch in C43).
• Scenario 5: rows 57-68 (switch in C57).
In each scenario table you say which metrics to look at (cost, conversions, ctr, cpc, etc.), with which operator (>, <, =) and against which threshold. A term is excluded when it meets ALL the active (ON) conditions of the scenario.