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Script manuals · Module 4 — Search Query Optimizer (SQONS)

Search Query Optimizer (SQONS) manual · Semantic relevance

⏱️ 2 min read · 🥷 Scripts 🔎 Search · updated on 2026-09-07

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📗 This content is the Search Query Optimizer (SQONS) user manual, the same one the script writes in the «Manual» tab of its spreadsheet. Here you can search it, listen to it, highlight it and save it to favourites.

One of the most powerful things SQONS does. It scores how relevant each search term is against the keywords you define.

📌 IN THE SCENARIO SHEETS (columns G, H, I):

• Column G — VERY RELEVANT words (3 points per match).

• Column H — RELEVANT words (2 points).

• Column I — BARELY RELEVANT words (1 point).

📌 HOW IT WORKS:

  1. Each search term is split into chunks (words or expressions).

  2. Every chunk is compared against G, H and I using pseudostems (word roots).

  3. The points are added up and turned into a percentage (0-100%).

  4. You can use that score as an exclusion condition: "semantic relevance < 30%".

📌 COLOURS IN THE NEGATIVES SHEET:

Every excluded keyword is coloured by the chunks found in it:

• Green — top relevance chunk.

• Orange — mid relevance chunk.

• Red — low relevance chunk.

• Black — no match.

📎 Sources and further reading

⚠️ Free training with no support. Ninja Scripts support channels (email and Telegram) are only for the use of the scripts, not for Google Ads questions or questions about this training.

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